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And lo, at the 50th pronouncement it was so

written by CraigBeattie on August 30th, 2007 @ 05:32 PM. edit (admin only)

A friend of mine pointed out that part of our role appeared to be saying the same thing to different groups of people until the message sticks. I note that before this observation I would get quite stressed apparently wasting my time repeating myself. I’ve now arrived at an acceptance that my role is to communicate messages (techy stuff) at varying degrees of depth, accuracy and from different view-points to different groups of people – or the same people when their thinking has moved on. This has reduced my stress levels and probably helped me communicate better.

I must admit given this I don’t know how long it takes to put a message across – i.e. how much effort is required to create and sustain a shift in thinking. I wonder if there are models of this around – I guess I’m thinking a model of key stakeholders, interested parties and influencers against shift in thinking and acceptance over time.

I note it here for posterity and so that, in 10 years when I’m still delivering messages repeatedly I remember a time when I didn’t do that.


  • Zoso on 06 Sep 19:49

    Probably not quite the same thing, but I find Gartner’s Hype Cycle quite interesting, and applicable to areas other than just technology:

    It’s pushing through the “trough of disillusionment” that needs that heavy repetition…

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